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Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing StrategyBy Delbert I. Hawkins, David L Mothersbaugh, Roger J. Best
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Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.
- Sales Rank: #2615868 in Books
- Published on: 2008-01-14
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.18" w x 7.99" l,
- Binding: Paperback
- 814 pages
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